The Blog
Notes from Zyvora Brands on how international labels reach Indian shoppers: market entry, distribution, and the brands shaping fashion in India.
9 min read
A practical overview for international fashion brands considering India: the four main entry routes, the regulatory basics to research, and the questions to ask a prospective partner.
Read article: How to Launch a Brand in India: Entry Routes for Fashion →7 min read
How the world's luxury houses came to India, where you will find them today, and how to be sure that what you buy comes from an official source.
Read article: Luxury Brands in India: Who Is Here and How to Buy →7 min read
The routes international clothing labels take into India, the categories that have found an audience, and what a careful shopper should look for.
Read article: International Clothing Brands in India: How They Arrive →7 min read
How streetwear moved from skate and hip-hop subculture to luxury, how Indian shoppers have taken to it, and where Palm Angels and Dickies sit in the story.
Read article: Luxury Streetwear in India: How a Subculture Went Luxe →5 min read
From a book of black-and-white skate photographs to a label worn around the world: how Palm Angels began, what defines it, and where it stands today.
Read article: Palm Angels: The Story of the Label and Its Founder →6 min read
A plain, hard-wearing work pant from 1967 that skaters, musicians and designers made their own. What to know about the Dickies 874 before you buy a pair.
Read article: Dickies 874: Fit, Fabric, History and How to Wear It →
